The Viral Butter Board Gets an Indian Makeover

The Viral Butter Board Gets an Indian Makeover

phoran masala

The Butter Board Trend, Elevated

The butter board went viral for good reason — it's generous, shareable, visually stunning, and endlessly customisable. Smear softened butter on a board, add toppings, serve with bread. Simple. But the versions that truly stop the scroll? They have a flavour story.

Phoran's Indian spiced butter board has that story in spades.

A Note from Our Founder

"In my childhood home, we always had spiced ghee on the table — ghee with ajwain, ghee with jeera, ghee with garlic and red chilli. We didn't call it a 'butter board.' We called it dinner. When I saw this trend explode online, I smiled. India has been doing compound spiced fats forever. We just never photographed it." — Founder, Phoran Masala

The Phoran Spiced Butter Board

This board uses three compound butters, each built around a different Phoran spice profile. Together they create a tasting experience that moves from warm and earthy to tangy and bright to smoky and bold.

Butter 1: Garam Masala & Honey Butter

  • 100g softened unsalted butter
  • 1 tsp Phoran Garam Masala
  • 1 tbsp good honey
  • Pinch of flaky salt

Mix together and smear in the centre of the board.

Butter 2: Chaat Masala & Lime Butter

Mix and smear to one side of the board.

Butter 3: Kashmiri Chilli & Garlic Butter

Mix and smear on the other side.

How to Build the Board

  1. Use a wooden board or marble slab — both photograph beautifully.
  2. Smear each butter in a distinct section, leaving some texture and swirl.
  3. Top with pomegranate seeds, toasted cumin seeds, fresh herbs, and edible flowers if you have them.
  4. Serve with warm naan, sourdough, or pita.
  5. Photograph before anyone touches it.

Why This Works

Each butter hits a different part of the palate. The garam masala butter is warm and aromatic — perfect with honey. The chaat masala butter is tangy and bright — it wakes everything up. The Kashmiri chilli butter is smoky and bold without being aggressive. Together, they're a masterclass in Indian spice balance.

Explore the full trio: Garam Masala, Chaat Masala, and Kashmiri Red Chilli Powder.

Keep Exploring

If you loved this, you'll want to read Why Gen Z is Obsessed with Fermented Foods — another deep dive into Indian food traditions that are having a global moment. And our final post in this series, Smash Burgers, But Masala-Style, is live now on the Phoran Spice Journal.

Browse our full spice range to build your own flavour story.

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