News
How to Store Spices Correctly to Maximise Shelf...
You can buy the best spice in the world and ruin it in a month with poor storage. Here is exactly how to store your spices to keep them at...
How to Store Spices Correctly to Maximise Shelf...
You can buy the best spice in the world and ruin it in a month with poor storage. Here is exactly how to store your spices to keep them at...
How to Read a Spice Label: What 'Pure,' 'Natura...
The words on a spice packet are carefully chosen — but not always to inform you. Here is what the most common label claims actually mean, and what to look...
How to Read a Spice Label: What 'Pure,' 'Natura...
The words on a spice packet are carefully chosen — but not always to inform you. Here is what the most common label claims actually mean, and what to look...
Garam Masala vs. Chaat Masala vs. Sambar Powder...
Walk into any Indian kitchen and you will find at least five different spice blends. Each one has a specific role, a specific flavour profile, and a specific moment in...
Garam Masala vs. Chaat Masala vs. Sambar Powder...
Walk into any Indian kitchen and you will find at least five different spice blends. Each one has a specific role, a specific flavour profile, and a specific moment in...
The Day I Decided India Deserved Better Masala
It started with a news report. A major spice brand had been found to contain lead chromate in its turmeric. The news cycle moved on. I couldn't.
The Day I Decided India Deserved Better Masala
It started with a news report. A major spice brand had been found to contain lead chromate in its turmeric. The news cycle moved on. I couldn't.
Why I Refused to Compromise on Sourcing (Even W...
In the first year of building Phoran, a supplier offered us turmeric at nearly half the price we were paying. We said no. Here is why that decision defined everything.
Why I Refused to Compromise on Sourcing (Even W...
In the first year of building Phoran, a supplier offered us turmeric at nearly half the price we were paying. We said no. Here is why that decision defined everything.
Meet Deepa Shah: The Woman Behind Phoran's Pure...
Meet Deepa Shah — founder of Phoran Masala and the woman behind India's pure spice revolution. Her story of why she left adulterated masala behind and built something better.
Meet Deepa Shah: The Woman Behind Phoran's Pure...
Meet Deepa Shah — founder of Phoran Masala and the woman behind India's pure spice revolution. Her story of why she left adulterated masala behind and built something better.
